Forget New Year, New You! This year we are campaigning for a new year to reach your goals. Because there is nothing wrong with the old you, you just might want to reach a new goal this year, that doesn't mean you need to change who you are. Be sure to check out our New Year Store for the best deals at

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#New Year To Reach Your Goals

We've all been there; January 1st rolls around, and we all want to be better and do better, and by the middle of January, we've all given up trying. The issue is, you could've spent good money on trying to get fitter, or spent time planning what to do, and now you feel discouraged and disheartened.

The other issue is that the fitness industry knows you are going to do this; dive headfirst into getting healthier and bail within a couple of weeks, so they gear up to market towards this. But this is just as unhealthy as staying as you are.

That's why this year, we are scraping #New Year, New You, and campaigning for #New Year To Reach Your Goals! This embodies everything we stand for, which is advocating long term, achievable goals that fit into your life and helping you to reach them.

Why New Year is a Good Time to Start

New Year is a great time to get started towards those goals. The issue is normally that we set goals that are just too unattainable for you mentally, especially when most of us are still recovering from Christmas.

So set small, achievable goals to start off with. This will boost you emotionally and mentally into wanting to continue, and then just keep making the goal a little harder each time.

If you want to know how to plan your New Year's goals, we've got you covered!

How to Keep the Motivation Up

Back view of strong motivated woman celebrating workout goals towards the sun

Keeping your motivation up after those first few weeks is key. As we have just mentioned, meeting those little goals really helps boost you. If you can complete those little goals, you can push yourself a bit more and more and before you know it, you've reached that big goal you always wanted. Keep track of how you are doing as well; it'll help you see how far you have come.

Another way to motivate yourself is to give yourself little rewards. If you reach that 1-week goal, you can treat yourself to something special. This will help power you through to the next week and so on.

If it helps keep you motivated to reach that goal, just go for it!

Where To Start

We have written 100s of articles to help get you towards your goals, whether that is weight or strength related, or something else. Check out our categories for more:

Get Involved

Now is as good a time as any to get started on reaching those goals. Follow us on social media and share the campaign using #NewYearToReachYourGoals to help spread the word and get rid of this New Year, New You stigma once and for all!

Before beginning any exercise or nutrition program, consult your physician, doctor or other professional. This is especially important for individuals over the age of 35 or persons with pre-existing health problems. assumes no responsibility for personal injury or property damage sustained using our advice.

If you experience dizziness, nausea, chest pain, or any other abnormal symptoms, stop the workout at once and consult a physician or doctor immediately.